Our process for recruiting at executive level was two-pronged. As well as a traditional head-hunt which involved a long list, short list and then engagement, we created an innovative way of attracting talent. We highlighted an upcoming data event for businesses at Cognex in London, which BT then went on to sponsor and become a speaker at. We then set up a dinner exclusively for guests of BT afterwards. Although not pitched as a recruitment event, BT representatives were strategically placed on each table to network and sell opportunities within BT. The new Chief Product Officer and Chief Data Architect were found at this event, due to the much higher level engagement we were able to secure for BT.

For ongoing recruitment, we have vertical specialists within the team to handle each particular area. We have been able to drastically improve BT’s speed to market through improvement of the interview process and education about how to effectively sell opportunities to candidates. Through a biannual review, we look at areas of the hiring process that need improvement through internal data and candidate feedback, and ensure that we are continually improving the process.