Nina Fallows is joined by Seamus Masterson, Executive Creative Director at Maverick Media; Roger Walkden, Video Game Consultant and Cofounder of Deep Etch Games; Lance Winter, Founder and Creative Director at Dulwich Castle; and Ian Dundore, CEO of Greathorn Games. Together, they explore how the gaming industry is evolving through innovation in design, storytelling, and creative strategy. This episode delivers insight into the dynamic transformation shaping modern video games, from independent studios to large-scale campaigns and immersive player engagement.