It is important for successful companies to continuously evaluate their tools, processes, and marketing strategies in order to achieve their goals. As a tech leader, it is essential to always be on the lookout for new and innovative ways to attract top technical talent to the organization. In recent years, podcasts have gained popularity for a good reason. Approximately 25% of adults listen to podcasts on a weekly basis. It is not surprising that more businesses are turning to podcasts as they are easily accessible and can be listened to on-the-go and on various devices.
This article will explore the various benefits of podcasting and how it can be used to attract top technical talent.
Podcasts can be recorded with a small budget and distributed for free, making it a cost-effective and accessible option for businesses of all sizes. One of the key advantages of podcasting is the ability to reach a larger audience. Podcasts can be easily shared and accessed by individuals worldwide, allowing for a broader reach and the ability to find the best talent for the organization. Companies can choose specific topics that are targeted at their chosen demographics, such as recent graduates or experienced professionals, making it easier to reach the appropriate audience. This is especially useful for companies that are trying to attract top talent from various geographic locations or for specific roles.
While written content may provide information, it can be difficult to effectively convey a company’s culture. In contrast, podcasts provide guest speakers and listeners with a more immersive and personal experience, allowing them to gain a deeper understanding of the company’s Employee Value Proposition. By highlighting these benefits in a podcast, the organization can differentiate itself and increase the likelihood of attracting talent who align with the company culture.
Podcasts provide an informal and conversational format that allows you to connect with talent on a personal level. This can be especially valuable when it comes to attracting passive candidates, who are not actively looking for new job opportunities. By listening to podcasts, a pool of potential hires can be created for future job openings.
Another use case for podcasting is to improve brand awareness and visibility for the organisation. Companies can position themselves as thought leaders in their field by creating a podcast that is focused on the industry or topic that is relevant to the organisation. This will help to attract talent who are looking for organisations that are at the forefront of their industry. Furthermore, potential candidates can be educated on what the role entails, and how it fits into the overall organisation. This will give them a realistic understanding of the role, and allow them to make an informed decision about whether or not it is a good fit for them, which can lead to better quality of hires.
Using podcasts can help change the reputation of business. Some business may be facing a tough time to attract technical talent because of the their negative reputation. Podcasts can be a great way to change that perception. By showcasing the company’s culture, values, and employee benefits in a podcast, the organisation can be shown in a positive light and change the perception in the minds of potential candidates.
The Evolution Exchange podcast was first introduced in 2020 and has proven to be an invaluable recruitment tool in Evolution’s recruitment strategy. With 10 branches covering various regions and tech subsectors, it has led to improved quality of hires, and reduced hiring time both internally and externally.
The use of podcasting helped Evolution deliver staffing services that were able to expand and evolve alongside the fintech leader Klarna. By engaging key stakeholders and inviting them to join the Evolution Exchange Podcast, Evolution has been able to market Klarna, and the leaders within Klarna, as an employer of choice to the community of engaged freelancers across podcast and community channels. At the time of writing, Evolution has placed 45 tech freelancers and produced over 30 podcasts which feature interviews with Klarna staff as guests. Furthermore, Evolution joined Klarna’s PINK List – a small list of certified consultancy providers.
Our podcast-based strategy has helped other numerous clients achieve their business objectives such as:
It is evident that podcasting is powerful and cost-effective tool not only for attracting top talent but and for any business looking to stay ahead of the curve and drive success. However, we also understand that starting a podcast from scratch can be a daunting process and require a significant amount of organisation and planning. That’s why we’re here to help streamline the process and make it a success!
Contact our team to discuss how our services can help your organisation attract top technical talent and browse our case studies to see the results we’ve achieved for our clients.
