In this episode of Founders’ Tales, Eric Buckley, Founder & CEO of outwrite.ai, shares how his startup is pioneering a new era of AI-driven content visibility, helping brands get discovered and cited by large language models like ChatGPT and Gemini.

outwrite.ai was born from a successful content syndication agency that noticed certain articles were consistently cited by AI. Eric and his team turned this insight into a new category of marketing called AI discovery optimization. He opens up about the realities of bootstrapping, losing clients, and learning to launch imperfect MVPs early. Eric also discusses Boston’s evolving startup ecosystem, the importance of mental health and faith, and lessons learned from working alongside his Gen Z sons.

If you’re passionate about AI, startups, and the future of content marketing, this conversation is a must-watch.