Today’s episode is hosted by Sophie Bennett and they are joined on the podcast by Timo Mashiyi-Veikkola, Head Of Research By Design at Electrolux Group.

The conversation explores visionary leadership and the role of design research in shaping innovation strategy within global organisations. The exchange highlights research and development, user centred design and how insight driven thinking supports long term product innovation.

Broader themes include cross functional collaboration, technology leadership and building creative capability at scale. The discussion also reflects on how visionary leadership can align design thinking with commercial priorities, enabling organisations to remain competitive in an evolving digital landscape.