Today’s episode is hosted by Martha Rayner and they are joined on the podcast by Alfez Lindström, CX Solution Architect / Retail Lead, Microsoft Dynamics at Fujitsu, Ove Bristrand, Digital Business Manager and Owner at NetIntegrate and Fredrik Lindgren, Senior Sales Executive, AI Business Process at Microsoft Sweden.

The conversation explores how next generation dynamics is shaping modern organisations through real time innovation and agile digital capabilities. The exchange highlights the evolving role of intelligent systems, the growing influence of data-driven decision-making and the increasing need for adaptable business processes that support long-term transformation.

Listeners gain insight into emerging trends, practical applications of AI and the value of integrated platforms that enhance operational efficiency across sectors. The discussion also considers how organisations can position themselves for future growth by embracing scalable technologies and refining internal workflows. Real time innovation appears throughout the dialogue as a central theme, reinforcing the importance of responsiveness and continuous improvement in competitive markets.