Sam Russell leads a forward-looking discussion with Johan Wallquist (Partner Solution Architect – AI, Microsoft), Max Soderman (Head of AI, Effektify), Marcus Elwin (Lead Data Scientist / AI Engineer, Pocketlaw), and Jesper Fredriksson (AI Engineer Lead, Volvo Cars) about the accelerating rise of generative AI. The panel dives into real-world applications, cross-industry implications, and how AI is reshaping everything from legal services to automotive innovation. Hear expert insights on deploying and scaling generative AI solutions across diverse business landscapes.