Today’s episode is hosted by Elliot Tripp and they are joined on the podcast by Aleksandr Dadaev, Creative Producer at Rovio, George Tsomaev, Founder at GRIND Agency, Anton Neznamov, Marketing Creatives Director at Madbox.
The conversation explores UA creative strategies, user acquisition and how AI in gaming is transforming the way teams approach creative development, testing and optimisation.
The exchange highlights modern approaches to producing engaging marketing assets while adapting to the fast-changing mobile gaming landscape. Listeners will discover insights into creative workflows, scalable testing methods and performance marketing trends shaping the future of game promotion. The discussion also examines how AI in gaming supports new opportunities for efficiency, experimentation and growth across the gaming industry.
