Today’s episode is hosted by Nina Fallows and they are joined on the podcast by Max Elías van Esso Castellet, Senior Analytics Manager at King, Vicent Boned Riera, Senior Game Analyst at Supercell and Anthony Generoso Pascale, Director Of Data & UA at NCSOFT.
The conversation explores how game analytics and player behaviour insights are shaping modern game development. It highlights how data driven design helps studios better understand engagement, retention and player preferences.
The exchange also touches on the role of data in refining user acquisition strategies, improving gameplay experiences and supporting long term success. Broader themes include behavioural analytics, performance optimisation and the growing importance of data driven decision making in gaming.
