Today’s episode is hosted by William Thompson and they are joined on the podcast by Rafael Lima, Senior UX Designer at Supercell, Antony Guarda Marques, Lead UI/UX at Couch Heroes, Reinholds Berzins, Lead UX Designer at Bytro Labs GmbH and Andrea Serfaty, Principal UX Designer at King.
The conversation explores the importance of UX in gaming, focusing on how user experience shapes player engagement, retention and overall satisfaction. The exchange highlights the role of intuitive design and usability in creating seamless and immersive gameplay.
The discussion also touches on evolving design practices, player expectations and the balance between creativity and functionality. Broader themes include game development, interface design and how strong UX principles contribute to successful gaming experiences.
