Today’s episode is hosted by Melanie Lindsey and they are joined on the podcast by Maeva Sponbergs, Chief Marketing Officer & Head Of Publishing at Beyond Frames Entertainment AB.
The conversation explores the evolving landscape of game publishing and how marketing strategy shapes commercial success in a competitive global market. It examines how leadership at executive level aligns creative vision with distribution, positioning and audience engagement across console, PC and VR platforms.
The exchange highlights the growing importance of brand building, data driven decision making and community development within modern game publishing. Broader themes include go to market strategy, portfolio management and the challenges of scaling visibility in a crowded digital ecosystem, offering insight into how forward thinking studios approach sustainable growth in the games industry.
