Today’s episode is hosted by Elliot Tripp and they are joined on the podcast by Albert Casanelles Gili, Art Lead at Playvalve, Krishna Israney, Game Lead at StarBerry Games and Damian Damianov, Head of Product at Buddy.ai.
The conversation explores creativity & business and how studios balance artistic vision with commercial strategy in the gaming industry. The exchange highlights product leadership, art direction and the realities of aligning game design with market demands. It considers monetisation strategy, player engagement and sustainable growth.
The discussion also reflects on innovation, cross functional collaboration and decision making in competitive markets. By examining creativity & business in practice, the panel outline how studios can protect creative integrity while delivering strong commercial performance in the global video game industry.





