Today’s episode is hosted by Nina Fallows and they are joined on the podcast by Adina Surdu, Former Studio Head, Olga Grunina, Marketing Communication Services Team Lead at Wargaming Group Ltd, Stephen Hey, Head of Publishing at Radical Forge and Andrew Johnston, Senior Marketing Manager at 4J Studios.
The conversation explores innovation in game marketing and how studios are adapting their approaches to reach players in a crowded and fast moving market. The exchange highlights how creative strategy, audience insight and platform awareness all contribute to more effective campaigns across the games industry.
Across the discussion, the panel reflects on how marketing teams collaborate with development and publishing to align messaging with player expectations. Topics include evolving promotional channels, community focused thinking and the importance of flexibility when launching and sustaining games. Later in the conversation, innovation in game marketing is considered as an ongoing process shaped by experimentation, data and creativity rather than a single campaign driven idea. The episode offers a broad view of modern games marketing and the skills required to build meaningful visibility and engagement.
