Today’s episode is hosted by William Thompson and they are joined on the podcast by Oleksii Yurchenko, Art Director at i Logos Games, Arran Topalian, Lead Game Designer at Outfit7 UK Limited, Sylvia Dybiec, Art Director at Wooga and Daniel Geron, Sr. Creative Lead for the Max Division at Scopely Games.
The conversation explores how creative teams across the industry approach the challenge of generating and identifying great ideas in a fast-moving environment. The guests reflect on the importance of structure, intuition and experimentation, as well as the value of strong collaboration in shaping concepts that resonate with players. The exchange highlights how teams discover potential within early sketches while filtering concepts that lack long-term promise.
Across the discussion the dialogue examines how idea generation evolves through iteration, clear communication and a willingness to challenge assumptions. With a focus on creativity within modern game development, the episode looks at how processes, people and diverse perspectives come together to refine ideas that can grow into successful projects.
