Today’s episode is hosted by Aarronn Campbell and they are joined on the podcast by Elena Bazina, Associate Producer at King, Erkan Karakoyunlu, Lead Producer at Sharkmob, Martin Sjölin, Lead Producer at The Gang, and Diego Prates de Andrade, Senior Technology Producer at Avalanche Studios.

The conversation explores how data drives development in the gaming industry, highlighting the role of analytics in shaping design decisions, improving workflows, and optimising player experiences. The exchange highlights the integration of data into production pipelines and how insights inform both creative and technical choices.

Listeners will gain an understanding of leveraging metrics for strategic planning, balancing innovation with data-driven decisions, and enhancing team efficiency. The discussion also touches on using analytics to refine gameplay, improve engagement, and manage development challenges effectively. Professionals and enthusiasts can take away practical insights into combining data and creativity to deliver successful game projects.