Elliot Tripp is joined by Alexander Dadaev, Creative Producer at Rovio Entertainment; David Wärnberg, Art Director of Den of Wolves; and Trym Johansen, Brand Art Director at SYBO Games to discuss the challenges of building a strong visual identity in game development. Together, they explore how to define and refine a game’s style, manage visual consistency across teams, and navigate the evolving demands of branding and player expectations in the competitive gaming landscape.