Host Melanie Lindsey dives into the unconventional strategies redefining game marketing. Joining the discussion are Geoff van den Ouden, CEO & Founder; Steve Porter, Product Marketing Lead at Metacore; and Artem Kadykov, Game Marketing Director at SYBO. They explore bold new approaches to player engagement, digital advertising, and community-driven campaigns. Discover how game studios are breaking traditional marketing norms, leveraging influencers, and crafting unique storytelling techniques to capture audiences in an ever-evolving gaming industry.