In this episode, Heather Nicholls dives into the world of monetization strategies and the role of performance marketing in gaming. Joining the conversation are Davide Sinigaglia, Lead Performance Marketing at Stillfront Games; Maciej Jalowiec, Associate Marketing Operations Director at Techland; and Jussi Oja, Senior User Acquisition Manager at Futureplay Games. They discuss user acquisition techniques, in-game advertising, and how performance marketing drives revenue in modern games. This episode explores cutting-edge tactics for gaming companies to thrive in an increasingly competitive landscape.