In this episode, host Melanie Lindsey dives into the dynamic world of marketing with expert guests. Bonnie Wui, Marketing Director at The GD Studio, Ignacio della Maggiora, Marketing Live Operations Specialist at Fatshark, and Lion Martinez, Strategic Partnership Manager at Heroic Signatures/Funcom, discuss the contrasts between traditional and modern marketing approaches. Tune in as they explore the evolution of strategies across the gaming industry, covering everything from consumer engagement to brand partnerships. Gain insights into how marketers are adapting to the fast-paced digital world while leveraging tried-and-true tactics.