Join host Melanie Lindsey in an engaging discussion on supporting games through branding and marketing in the gaming industry. Melanie welcomes esteemed guests from leading gaming companies: Martin Hultberg, CMCO at Sharkmob; Jukka Hilvonen, Head of Publishing at Nitro; and Jukka-Pekka Savolainen, Creative Producer at Rovio. Explore innovative strategies and trends in game branding and marketing, and discover how top gaming companies are leveraging their brands for success.