Today’s episode is hosted by Gemma Thomason and they are joined on the podcast by Dmytro Basan, Engineering Manager at Klarna, Andreas Borg, Head of Martech at Qred AB and Sune Dalby, Founder of Ddai Consult.

The conversation explores how organisations adapt to changing customer expectations through smarter technology, data driven decision making and scalable systems. By examining real industry challenges, the guests discuss how teams can streamline operations while remaining flexible in a competitive marketplace. This sets the stage for a grounded view of what digital transformation truly requires across both established fintechs and growing companies.The exchange highlights evolving approaches to automation, martech integration and product optimisation.

The guests reflect on how businesses can refine their technological frameworks to support sustainable growth and better outcomes for users. The discussion also touches on practical methods for improving collaboration between engineering, marketing and strategic functions as digital transformation continues to shape modern financial services.