Today’s episode is hosted by Alex Robinson and they are joined on the podcast by Mikkel Hecht Hansen, Head Of BI at Nordisk Film, Rasmus Hauch, CTO at boost.ai and Guilherme Duarte Medeiros, Customer Data & Platforms Manager at Novo Nordisk.
The conversation explores how organisations can create measurable business impact with AI through stronger operational alignment, data readiness and scalable technology strategies. The exchange highlights the importance of integrating artificial intelligence into wider business processes while ensuring teams, infrastructure and governance frameworks are equipped for long-term success.
The discussion also examines enterprise AI adoption, customer data platforms and the growing role of automation in supporting innovation and decision-making. Broader themes around digital transformation, analytics and organisational change are explored, offering insight into how companies can achieve sustainable business impact with AI in competitive and fast-evolving markets.





