Host Aodhfin Barbour welcomes two innovation leaders from Hempel A/S to explore how purpose-driven approaches can unlock creativity in project management. Alessandra Esposito, Innovation Project Manager, and Adela Hatic, Innovation Product Manager, share their perspectives on aligning strategy with purpose, fostering innovation, and empowering teams to deliver meaningful outcomes. The conversation delves into leadership, motivation, and organizational culture, offering practical insights for professionals looking to enhance project success and drive innovation by starting with a clear and compelling “why.”