Tom Catherwood hosts an insightful discussion with Dale Barnard, Founder of Apex Engineering; Pia Barner Neve, Vice President for Smart Enterprise & AI at Trifork; and Marcus Rasmussen, Data Strategy and AI Director at Devoteam Data Driven. Together, they explore how organizations are successfully aligning digital innovation with commercial outcomes. The conversation dives into smart enterprise practices, AI strategy, and how to create synergy between technical capabilities and business value in fast-evolving enterprise environments.