Host Sean Thompson speaks with Lene Juel, Head of Digital & CX at OK a.m.b.a; Tina Dyhr Dupont, Director of Customers & Insights at Velliv; and Martin Troelsgaard, Director, Head of Brand & Design at Nilfisk. The discussion explores how data and design fuel modern customer-centric strategies. From insights-led decision-making to digital personalization, this episode highlights how leading brands are redefining customer experience through innovative, data-driven approaches and intentional design leadership that creates meaningful engagement and long-term loyalty.