Join host Sean Thompson as he explores the importance of UX for products where desirability isn’t the main focus. Featuring insights from Sophia Maria Seitz-Rasmussen of DHI, Shilpi Sinha of LEGO, and Martin Kerttu of Novo Nordisk, this episode delves into how strategic UX research and design can significantly improve functionality and user satisfaction. Learn how these experts apply UX principles to enhance less glamorous products, driving digital transformation and user-centered design.